Bad Moms jump at Sky Zone

 

I can’t wait to see this movie.

Because it’s going to be funny? Yes.

And because it’s Sky Zone‘s theatrical debut.

The first Bad Moms was a hit. The sequel opens in theaters this week. The original bad moms are joined by by their own mothers, played by Cheryl Hines, Christine Baranski and Susan Sarandon.

You can catch a peek of the characters’ visit to Sky Zone at 1:33 and 1:57 in the trailer above.

Check out the film at a theater near you this month. I’d be curious to hear what you think of the movie and the Sky Zone scene.

Meanwhile, if you’re interested, here are a couple article sharing insights about the comedy.

Forbes – Interview with Bad Moms film producer Suzanne Todd

LA Times – “How ‘Bad Moms’ went from sleeper hit to female-driven franchise

The Muppets Take Social Media

Muppets angry old men (photo by Sifter)

As you may have seen, a fantastic television commercial for the upcoming Muppets Most Wanted movie aired during last weekend’s broadcast of the 2014 Golden Globes Awards ceremony.

The commercial had a built-in connection to the underlying awards show since Tina Fey both plays a character in the movie and was a co-host of the ceremony. (A solid marketing hook but not a surprising tactic.)

The commercial’s relevance to the show was increased by its storyline: feigned outrage about the movie’s lack of award nominations. (A more original hook.)

But what I really love is how the commercial spoofs both social media comment threads and, if I’m not reading too much into it, the way companies incorporate social media elements (Twitter icons, hashtags, real-life comments, etc.) into broadcast ads. And best of all, it achieves this using the Muppets’ brand of irreverent yet disarmingly cute humor.

What do you think?