As you may have seen, a fantastic television commercial for the upcoming Muppets Most Wanted movie aired during last weekend’s broadcast of the 2014 Golden Globes Awards ceremony.
The commercial had a built-in connection to the underlying awards show since Tina Fey both plays a character in the movie and was a co-host of the ceremony. (A solid marketing hook but not a surprising tactic.)
The commercial’s relevance to the show was increased by its storyline: feigned outrage about the movie’s lack of award nominations. (A more original hook.)
But what I really love is how the commercial spoofs both social media comment threads and, if I’m not reading too much into it, the way companies incorporate social media elements (Twitter icons, hashtags, real-life comments, etc.) into broadcast ads. And best of all, it achieves this using the Muppets’ brand of irreverent yet disarmingly cute humor.
What do you think?